Kimberly-Clark has selected Patricia Corsi to lead its marketing and adjacent growth strategies, succeeding Alison Lewis as chief growth officer. Corsi will be tasked with accelerating brand and commercial program success, driving long-term growth for the company.
Corsi joins from Bayer Consumer Health. As its chief marketing, IT, and digital officer, she oversaw brand and commercial teams and its IT and digital organizations. During that time, Corsi helped grow the company’s sales over five years through leadership of its margin accretive innovation pipeline.
CEO Mike Hsu said Corsi was chosen for her strong marketing and general management leadership background as well as a proven track record of delivering results for leading brands across various industries.
The leadership transition comes at a time when the company is implementing a major operational restructure, shoring up its supply chain to support growth efforts and cut costs. The chief growth officer role could play a part in upcoming analytics and technology investments that will fuel the supply chain modernization.
More About Kimberly-Clark’s Supply Chain-Driven Reorganization
“From the company’s purpose-driven brands to its strategic transformation powering the next chapter of growth, it’s an exciting time to join Kimberly-Clark,” said Corsi. “I look forward to working with Mike, the leadership team, and the global growth organization to continue making a difference in the lives of consumers around the world through the company’s portfolio of iconic brands.”
Corsi holds several accolades, including Top Chief Marketing Officer by Cannes Lions and Adweek Brand Genius. Additionally, she was named to the Marketer of the Year Hall of Fame by the World Advertising Federation.
Lewis’ Legacy
Lewis is retiring from the company after 35 years in the consumer goods industry — five of which were spent at Kimberly-Clark. During that time, she helped shift the marketing narrative within the organization from transactional to relational, encouraging global teams to collaborate cross-functionally, pursue consumer-led opportunities, and accelerate growth in an integrated fashion.
Last year, she was named CGT’s CMO of the Year for her contributions to the evolution of marketing, linking strategies to growth and innovation with a digital-first approach.
“Alison leaves a tremendous legacy at Kimberly-Clark. Her leadership over our global growth organization has resulted in stronger, consumer-centric brands and commercial capabilities that have positioned the company well for our next chapter of growth,” said Hsu. “She is also a beloved leader who brought out the best in her teams. On behalf of everyone at K-C, we thank Alison for her lasting impact on our business.”
Lewis will serve in an advisory role until September 1 and Corsi takes on the new role effective July 1.
By Liz Dominguez
Source: consumergoods.com
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