(Platts) - The petrochemicals industry would benefit from positioning itself as providing greener products for plastics from renewable feedstocks and being viewed as more environmentally responsible, several speakers at the APIC industry gathering said Friday.

Environmental Technologies cover the practical end of sustainability: environmental services, renewable energy, low carbon solutions and alternative materials. All told, the sector is estimated to be a €3,285 billion global market, with Asia accounting for 38% of this total, Europe 27% and the Americas 30%. The entire sector is expected to grow 45% by 2016.
Much of the publicity around Environmental Technologies focuses on the global community’s efforts to reduce the environmental impact of industrialized nations. Indeed, there is strong political support for renewable power projects across globe. Subsequently there is great demand for solar and wind power. The emerging economies of Latin America and Asia, which have historically lacked advanced infrastructure, are now allocating huge amounts of their annual budgets to the development of sustainable utility and power infrastructures.
There are many passionate, talented people in the Environmental Technologies space. Yet, while the moral imperative is not to be neglected, a thorough understanding of technology is the key to success. Leaders within the sector must be able to balance strict environmental targets and complex economic and regulatory frameworks, with high demand for innovation at lower costs.
The issues confronting the Process and Converting Industries, Life Sciences and Food Processing sectors - complex production, energy, logistics, regulatory, large capital investment and complex sales cycles - are on par with those in Environmental Technologies. Borderless consultants understand these sectors and their challenges, and the skills required of executives to meet them.
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